Promotion
One basic rule in Advertising is the rule of intelligent selection when it comes to promoting a product. To put it simply, any area that may involve greater possibility that will make the product more visible or frequently heard by the targeted consumers must be considered highly for the product promotion plans. If a company can afford it, a more lavished and smart promotion to do so would always result to a greater success in advertising the product. Some excellent examples on this very idea have been shown to us by big companies such Nike, Coca-Cola and Pepsi, among others.
Promotion on the Corner
The ideal ways to promote the products are through signage, posters, brochures, media commercials, direct mailings, or even personal contact to consumers. Promotion makes the product not just become familiar to consumers but it makes them want to buy the product through unconscious stimulation. That said, promotion once again entails the very idea of ‘ongoing advertising’ and constant media publicity.